Valassis Database a Boon to Repopulation Efforts
BATAVIA, Ohio (AdAge.com) — To people who have no use for junk mail, what’s happening in New Orleans may come as a surprise. Direct mail could help rebuild a city still struggling to recover as the three-year anniversary of Hurricane Katrina approaches. New Orleans has found a novel use for the massive database used by Valassis Communications’ RedPlum direct-mail operation. Normally used to send promotional circulars to virtually every household in the U.S., it’s now being used to track the speed of recovery in the Crescent City.
Denice W. Ross 